Fizik is a performance-driven cycling brand that combines advanced engineering, refined industrial design and contemporary sports culture. Its product ecosystem spans footwear, helmets, saddles and technical components, balancing functionality with a distinctive, design-led identity.

As part of Fizik’s migration from Magento to Shopify, I worked on the UI design and user experience of the e-commerce platform, defining a clearer, more intuitive and visually consistent shopping experience. The project included the development of a new typographic system and a purpose-built UI framework, created in close collaboration with the brand’s Art Director to support usability, performance and brand expression across the digital store.